The owners of the Communications software and service provider Cision has completed its acquisition of the UK-based media intelligence and data insight specialist Gorkana Group to create a PR software behemoth.
It appears that Cision’s owners, the private equity firm GTCR, are keen to dominate the PR tools market having also purchased rival Vocus earlier in the year. By joining these three popular products together, Cision’s new enlarged business intends to become the one-stop shop for PR information and software.
But what does this mean for PR professionals both in the UK and overseas?
In the short term, things are unlikely to change. With each acquisition, the respective CEO’s and MD’s have sent reassuring emails to users stressing the benefits of each merger and confirming that the service users receive can only improve with the added insights and expertise from the new combined group. Each company has said that the individual brands will remain and that all existing clients will continue to receive current services.
That said, people may be waking up tothe news today with a degree of concerned as to how this new PR giant might monopolise the market and how this will effect cost and level of service of the tools which as so valuable to PR pros.
Having personally used each service over the years there are clearly strengths and weaknesses to each platform and most PRs seem to favour one over the others. With the ink on the contract still drying it’s perhaps too early to speculate on how this merger might change the PR tools landscape, but if you have any views on the merger, why not write a comment below or tweet us at @PRhub.
Posted by Adam