Weekly news round-up | 14th November 2014


Top story: Local PRs in the news

Local PR firms made the headlines themselves, rather than for their clients, this week news of the CIPR Pride awards hitting local media outlets. Congratulations to all those who won or were shortlisted. If you missed the results check out our PR Hub blog.

Further reading:

Alastair Campbell: ‘Leaders narrate a strategy, not simply execute it’ (Paywall)

Festival of Marketing: Brands and their senior executives using social media in the right way are armed with a “modern strategic tool” that can bring them closer to their customers, those that are not risk becoming “dislocated from their markets”.

Further reading: http://www.marketingweek.com/2014/11/13/alastair-campbell-leaders-narrate-a-strategy-not-simply-execute-it/

Opinion of the week –  Why does an industry that is two-thirds female serve women so badly when it comes to having children?

Next Monday, PR professionals will attend a ‘hack day’ at the CIPR headquarters where a topic for debate will be how to stem the tide of skilled female practitioners leaving PR because of unsatisfactory maternity and return-to-work practices.

Further reading: http://www.prweek.com/article/1321796/why-does-industry-two-thirds-female-serve-women-so-badly-when-comes-having-children

Sainsbury’s First World War-themed Christmas campaign attracts criticism

Twitter has been divided by Sainsbury’s “Christmas is for sharing” film, set in WWI and featuring a chocolate bar that will be sold in stores to raise money for the Royal British Legion.

Further reading: http://www.prweek.com/article/1321730/sainsburys-first-world-war-themed-christmas-campaign-attracts-criticism

The impact of celebrity culture on public relations

Is there any point in PR people keeping abreast of current affairs when consumers are so obsessed with celebrity these days?

Further reading: http://www.prmoment.com/2827/the-impact-of-celebrity-culture-on-public-relations.aspx

Amazon’s drone service comes to town

PRs can breath a sigh of relief with the news that Amazon drones are coming to Cambridge (for testing to start with). So if you are working late on a report and run out of ink or need a new camera for a last minute photoshoot you’ll soon be able to order and take advantage of the new 30 minute delivery times!

Further reading: http://www.theguardian.com/technology/2014/nov/12/amazon-drones-cambridge-prime-air-testing

Posted by Adam T


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