Weekly news round-up | 28th November 2014


Top story: Corporate, social, responsibility. What do these three words mean?

Nick Faith, co-founder of the Westminster Policy Institute, writes about why he believes that CSR needs to better reflect the post-recession world.

Further reading: http://www.prweek.com/article/1323267/corporate-social-responsibility-three-words-mean

PR Directors are working with one hand tied behind their back

Jim Hawker, co-founder at Threepipe PR questions whether PR Directors are increasingly suffering from an inability to break into other marketing channels and prove the influence of PR.

Further reading: http://www.prmoment.com/2840/pr-directors-are-working-with-one-hand-tied-behind-their-back-says-jim-hawker.aspx

After a spate of PR agency acquisitions, why is PR so hot right now?

Amid all the noise generated by the big mergers and acquisitions news – such as Publicis’ audacious multi-billion dollar swoop for Sapient Nitro earlier this month – it’s sometimes easy to overlook other, just as interesting stories.

Further reading: http://www.thedrum.com/opinion/2014/11/25/after-spate-pr-agency-acquisitions-why-pr-so-hot-right-now

PRexamples founder Rich Leigh launches own agency

The founder of stunt and campaign website PRexamples has set up his own agency, Rich Leigh and Co, with a focus on personal PR.

Further reading: http://www.prweek.com/article/1323923/prexamples-founder-rich-leigh-launches-own-agency

Sainsbury’s ‘distasteful’ Christmas ad avoids ban despite 727 complaints

Love it or hate it, the Sainsbury’s Christmas ad has avoided a ban from the Advertising Standards Authority despite 727 people complaining about the campaign, with the ad regulator ruling the ad is unlikely to cause serious harm or offence.

Further reading: http://www.marketingweek.com/2014/11/27/sainsburys-christmas-ad-avoids-ban-despite-727-complaints/


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