PRCA and ICCO had entered into a long-term alliance with PR Week publisher

Last week we reported on the CIPR’s decision to discontinue its partnership agreement with Haymarket Publishing. In a rather unpublicised announcement, members were informed that they would no longer receive their monthly print magazine or have access to PRWeek online after the December 2014 edition.

Fans of the magazine will be heartened that last night the PRCA and ICCO announced that they had entered into a long-term alliance with PR Week publisher, Haymarket.

In a surprise move, the PRCA also announced that, “The 8,000 CIPR members who have enjoyed free subscriptions to PRWeek for the past decade can continue to receive print and online versions of the magazine. Why do we think the latter point important? Well, because we polled the industry, and over 75% of respondents told us so.”

It seems that the PRCA has spotted the level of discontent voiced by members of the CIPR and see this as an opportunity to, in their words, ” campaign even harder on behalf of the industry and… grow membership aggressively so that it becomes unthinkable for any professional PR practitioner not to be a member.”

A shrewd move by the PRCA and one which will be sure to rattle a few feathers at the CIPR.

UPDATE

CIPR members wishing to keep their subscription can do so by visiting a newly created registration page on the PR Week website.

Posted by Adam T

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