Weekly news round-up | 5th December 2014

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Top Story: Why PR is embracing the PESO model

In a recent conversation at Dell World, the vice president of marketing communications at Dell Services, Mona Charif, gave a relatable analogy based on her experience at a company that has undergone tremendous change in the past year

Further reading: http://mashable.com/2014/12/05/public-relations-industry/#:eyJzIjoidCIsImkiOiJfeXN2NWNjbjQ3aGJ0MHVqaGd0Z2RsXyJ9

PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player

Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek’s Power Book, featuring the most powerful people in the industry.

Further reading: http://www.prweek.com/article/1325017/prweek-power-book-unilever-boss-paul-polman-named-powerful-pr-player

PRCA sign deal with PR Week

As reported on PR Hub, the PRCA and ICCO had entered into a long-term alliance with Haymarket, publishers of PR Week.

Further reading: http://news.prca.org.uk/our-alliance-with-prweek-and-what-it-means-for-the-pr-industry

Ten things to love about PR at Christmas

From Secret Santa to silly jumpers, with lots of office parties in between, the PR Moment list ten reasons why PR is a winter wonderland at Christmas.

Further reading: http://www.prmoment.com/2850/ten-things-to-love-about-pr-at-christmas.aspx

‘Tis the season to spin’ 

Mark Borkowski, founder and head of Borkowski PR, writes about how PR is bringing early festive cheer for Zoella and Sony

Further reading: http://www.thedrum.com/opinion/2014/12/04/tis-season-spin-how-pr-bringing-early-festive-cheer-zoella-and-sony

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