Top Story: Why PR is embracing the PESO model
In a recent conversation at Dell World, the vice president of marketing communications at Dell Services, Mona Charif, gave a relatable analogy based on her experience at a company that has undergone tremendous change in the past year
PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player
Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek’s Power Book, featuring the most powerful people in the industry.
PRCA sign deal with PR Week
As reported on PR Hub, the PRCA and ICCO had entered into a long-term alliance with Haymarket, publishers of PR Week.
Ten things to love about PR at Christmas
From Secret Santa to silly jumpers, with lots of office parties in between, the PR Moment list ten reasons why PR is a winter wonderland at Christmas.
‘Tis the season to spin’
Mark Borkowski, founder and head of Borkowski PR, writes about how PR is bringing early festive cheer for Zoella and Sony