Weekly news round-up | 16th January 2015

LinkedIn blogging has relatively low take-up

A year ago LinkedIn provided the ability for members to publish content directly on the site. The idea was that LinkedIn members could write articles or blog posts and have them distributed on the LinkedIn network. Sounds a great idea.

Indeed, LinkedIn themselves are very proud of their little invention. Last week they announced that they had reached the grand total of 1m posts being added in the first year. But is this an impressive number and should PRs be looking to add it to their armoury?

Further reading: http://conversation.cipr.co.uk/2015/01/15/linkedin-blogging-relatively-low-take/

Five ways US journalists are making their stories more shareable: Edelman

PR weekreport that seventy-six percent of US journalists are feeling more pressure than ever to think about how their stories can be shared on social platforms.

The online survey, conducted by Edelman Media Network in collaboration with MuckRack and Edelman Berland, asked more than 250 journalists about how technology and social media are changing how they do their jobs. Social data for the survey came from NewsWhip. Visit PR Week to find the results of the survey.

Further reading: http://www.prweek.com/article/1329337/five-ways-us-journalists-making-stories-shareable-edelman 

Facebook Rolls Out ‘Facebook At Work’

Social networks have altered the course of communications by enabling people to share their lives online and spark conversations that otherwise would not happen.

However, many workplaces—leery of the time-sucking effects social channels can have on productivity—have banned the use of social networks (specifically Facebook) during business hours.

But with Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

Further reading: http://www.prnewsonline.com/water-cooler/2015/01/14/facebook-rolls-out-facebook-at-work/

Ten PR trends for 2015

Those clever people over at PRMoment.com have collated a list of ten PR tends for 2015. The year ahead looks set to be an exciting time in PR. In particular, the digital revolution is forcing PR to become more integrated, more innovative and more accountable. We discuss ten trends that will shake up the industry in 2015 while the CIPR adds its own key predictions

The year ahead looks set to be an exciting time in PR. In particular, the digital revolution is forcing PR to become more integrated, more innovative and more accountable. We discuss ten trends that will shake up the industry in 2015 while the CIPR adds its own key predictions

Further reading: http://www.prmoment.com/2881/ten-pr-trends-for-2015.aspx

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