Weekly News Round Up | 13th March 2015

Following the 2015 CIPR State of the Profession report, which highlighted the gender pay gap within the PR industry, the Institute have published a four-point manifesto on the work it intends to do to address this issue.

“As an industry in which over two-thirds of practitioners are women, we can no longer ignore the gender pay gap issue.” Said Sarah Hall FCIPR, CIPR Board member lead for gender and diversity. “Our ambition is a bold one – we want PR to become an exemplar for other sectors.”

This week’s news agenda has been monopolised by stories about Jeremy Clarkson. Whilst everyone seems to have a view on the Top Gear presenter, top marks for PR responsiveness goes to the PR team at Snickers for capitalising as more details of the story came to light.

Elsewhere Reuters has reported that a change in the way Google selects its search results is allowing company statements to rank higher that news links.  Google PR explains:

“The goal of search is to get users the right answer at any one time as quickly as possible — that may mean returning an article from an established publisher or from a smaller niche publisher or indeed it might be a press release.”

Locally, the annual CIPR East Anglia AGM is due to take place a week on Monday, so the PR Hub team caught up with the local Chair Kate Morfoot to find out what the group has been doing over the last year.

 

Posted by Danni

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