Weekly News Round Up | 27th March 2015

With Tuesday morning’s Germanwings plane crash in the Alps, Lufthansa has been in crisis communications mode.  PR News asks: “how do you truly prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?”

Elsewhere, The Guardian highlights the 3 biggest mistakes you could be making in your business blog and PR Newser discusses McDoland’s brand identity crisis.

Finally it was #Cameron vs #Miliband last night in a #BattleForNumber10.  The BBC has an interesting analysis on what social media can tell us in the lead up to this year’s election.

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