Weekly News – 1st May 2015

Small agencies can be beautiful – PR Week and The Guardian

Some might meet the news that no agencies from our region (Cambridgeshire, Norfolk and Suffolk) made the list of PR Week top agencies outside of London this week. But don’t be quick to be disheartened, agencies in the region tend to be smaller, boutique agencies, specialising in sectors relevant to the region and, as this article in The Guardian suggests, small agencies can easily punch above their weight.

The Relations Group to provide broadcast comms for Nepal Earthquake Appeal – PR Week

Hats off to the London-based Relations Group who is working on a pro bono basis with the Disasters Emergency Committee, the charity fundraising coalition that includes Oxfam and British Red Cross.

The Relations Group is organising a ‘media day’ tomorrow (Friday 1 May) for radio and TV broadcasters to interview spokespeople from three charities involved in the appeal, some of whom have recently returned from affected areas of Nepal. Keep up the good work.

Good PR, Bad PR – The PR Moment

Following on from this weeks Dispatches show on Channel 4, I am sure I’m not alone in wishing to be a fly on the wall in the Sports Direct PR team. This week’s regular Good PR, Bad PR feature on The PR Moment explains why it’s been such a bad week for the retail giant.

Everyone loves an infographic, right?! – Ad Week

Is the infographic dead? VentureBeat declared that breed of jpeg DOA way back in January 2013…and many journalists would probably agree with them.

But you know that pitches are always better when they have visual media, right? And there’s no better way to tell a story than with an image…




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