Professional development doesn’t need to be expensive and to prove this point, former CIPR President Stephen Waddington (@wadds) and his team of 19 contributors have created a wonderful free e-book, My PRstack – A practical guide to modern PR tools and workflow.
The book, which was launched today, brings together 19 contributors, 15,000 words, 40+ tools to make you a better PR Professional. The book consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice and best of all, it’s free.
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts each day over the next three weeks on the PR Stack website.
The #PRstack community started as a blog post in mid-December. A community developed around a Google spreadsheet over the next 50 days. It described more than 100 tools.
Prezly’s Frederik Vincx offered development time to build a web app to sit on top of the #PRstack Google document to help people interrogate the data and the PRstack app was launch in early March. It now describes more than 250 tools.
Take two minutes to print your copy, learn from the best and be sure to thank those who contributed to the project.
– Adam T